A look at Peacock as it enters its second year, considers expansion abroad, and tries to grow paid subscriptions; sources: 20% of Peacock’s 14M MAUs pay for it — Inside 30 Rockefeller Plaza in New York last month, NBC executives revealed their long-awaited plan to use the Olympics to supercharge their streaming service, Peacock.
In the midst of the streaming wars, Comcast is banking on its secret weapon: the Olympics.
Having watched rivals get larger in the last year, Comcast is looking for ways to beef up its one-year old streaming service in order to compete.
In a press conference held last month at 30 Rockefeller Plaza in New York, NBC executives unveiled their eagerly anticipated plan to use the Olympics to boost the popularity of their streaming service, Peacock, by tenfold.
As part of its Olympic coverage, NBC launched Peacock nationwide in the summer of 2020, hoping to leverage the spotlight of the Olympic broadcast to drive sign-ups. As a result of the pandemic, the Tokyo Games ended up being postponed by a year, denying Peacock a crucial marketing opportunity at a time when it was entering a highly competitive market.